Consumer search methods while shopping online are changing constantly. ChatGPT and various other platforms powered by AI are now used as tools for product discovery, as they help users by giving recommendations, options to compare, and making purchase decisions more efficient. As these technologies have a huge influence on buying behaviour, businesses have to bring innovation to their digital strategies to stay in the competition. A strong e-commerce SEO will help an online store to be more visible and stay relevant in the constantly evolving search landscape.









































































